Felipe Rocha, hi@feliperocha.work  
I’m a Brazilian designer based in New York City. Read more

  1. Electric Sky – 2019
    Creative Direction, Visual Identity,
    Art Direction, Packaging, Website

  2. Pantheon – Spotify, 2019
    Visual Identity, Art Direction, Exhibition design

  3. Emotional Landspaces –2019 
    Editorial Design

  4. Best New Artist – Spotify, 2018-2019
    Visual Identity, Event, Campaign

  5. RISE – Spotify, 2018
    Visual Identity, Art Direction

  6. YAGA – 2018
    Visual Identity, Event 

  7. Cosmic PlaylistsSpotify, 2019
    Visual Identity, Campaign, Event, Strategy

  8. Flygrl – Melissa, 2016
    Visual Identity, Art Direction, Campaign 

  9. Pride 2018 – Spotify, 2018
    Visual Identity, Campaign 

  10. SR3MM – Spotify, 2018
    Event, Campaign 

  11. Resist – New York Times Magazine, 2017
    Magazine Cover 

  12. Viva Latino – Spotify, 2017
    Visual Identity, Campaign, TV 

  13. ℓiⱴε2018
    Visual Identity, Website

  14. Pollen – Spotify, 2018
    Visual Identity, Strategy 

  15. Día de Los Muertos – Spotify, 2018
    Visual Identity, Event

  16. ColorsFabrica, 2012-2013
    Editorial Design

  17. Bonde – 2017
    Visual Identity, Event, Website 

  18. Premium – Spotify, 2019
    Visual Identity, Strategy




SremmLife 3 was the long-awaited addition to the critically acclaimed SremmLife series from Mississippi duo Rae Sremmurd. Spotify briefed us on a event to promote the launch of the album and we decided that the only way to celebrate was to imagine it was 3018 when the world is toxic but we were in LA to party .  

The visual identity of the event is a mix of futuristic 3d renders, tropical plants, biohazard symbols, hazmat suits and pineapples (just cause Swae Lee really loves pineapples). ☣🍍

Video promoting the party and also in the stage background while artists were performing. 

Recap video:


Global Executive Creative Director: Alex Bodman
Group Creative Director: Mark Pytlik
Design Lead: Felipe Rocha,
Creative Team: Cecilia Azcarate, Heather Broadie
Motion and design: Rainy Fu

Extended Team:
Amanda Butler, Teal Kratky, Kristy Lyons, Cynthia Angel, Amber Grimes, David Nguyen, Eric Alexander, Kate Marriage Ryan Lassi, Zainab Hasnain

3d artists:
Baptiste Lambert
Rodrigo de Carvalho

Adrian Yu

Lydo Le