Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.


In 2017, Spotify’s RapCaviar created a real-world Pantheon, complete with life-sized sculptures of the three biggest breakthrough artists of the year. In 2019, RapCaviar announced the return of Pantheon, as well as its 2019 inductees—Cardi B, Jaden Smith, Juice WRLD, and Gunna—four cultural disruptors who are making an undeniable impact on hip-hop.  

In ancient times, when a hero was celebrated, they were solidified in materials like stone, marble, or bronze in positions that embodied their achievements. The four 2019 RapCaviar inductees were honored similarly, with masterfully crafted, ornate, life-size sculptures that capture their vibrant personalities.


Global Executive Creative Director: Alex Bodman
Design lead: Felipe Rocha
Creative Team: Cecilia Azcarate, Heather Brodie, Tal Midyan
Film and creative consultancy: Ibra Ake
Photography: Keith Oshiro
Film production: Mamag Studios
3D and motion: Unfun
Fabrication: Pretty in Plastic
Experiential and Event Production: Trevanna Entertainment

Spotify Extended Team:
Payman Kassaie, Tara Fraser, Natalie Espinosa, Zainab Hasnain, Carl Chery, 
Maxwell Adepoju, Sydney Lopes, Rosa Asciolla, Amanda Butler, Zainab Hasnain, 
Max Weinstein, Tamika Young, Marian Dicus 

Cardi B
Juice WRLD
Jaden Smith