Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.


Bonde was the first Brazilian design conference in NY. We hosted 9 talks from some of the most exciting names in Brazilian design including Marina Willer (Partner at Pentagram; designer behind the Tate Modern identity and filmmaker showing at Cannes), Jonathas de Andrade (Artist exhibiting at the MoMA, Guggenheim and New Museum) and Rimon Guimarães (one of the biggest names in street art who recently painted murals in Syrian refugee camps), as well as art installations and pop-up shop featuring selected independent publications from Brazil.

Through Bonde, we hope to raise awareness of Brazil's many contributions to design, while presenting a more complete perspective on what Brazilian design could be.


Creative direction, design, curation and orchestration: Felipe Rocha, Leo Porto

Production: Elisa Gijsen, Helene Hermes, Josh Burgess

Set Design: Elisa Gisjen, Leanne Tran
Website Development and Livestream: Daniel Coronel
Motion Design: Luke Guyer
Photography: Hick Duarte, Mari Juliano
MC: Luiza Dale
Pop-up shop curation: Gabriel Finotti