Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.


Identity design for YAGA, an independent music festival celebrating queer and trans identity in São Paulo with shows by Arca, Linn da Quebrada and Sophie amongst others. The festival brought international and Brazilian radical subcultures together, creating a unique cultural exchange. It was featured in important media platforms such as Art Forum, Billboard and Pitchfork. YAGA took place just days after recent elections that saw Jair Bolsonaro voted president and became an important act of resistance against the self-declared homophobic politician.


Design: Felipe Rocha, Leo Porto, Estúdio Margem
Concept, curation and orchestration: Sophie Secaf, Kevin McGarry