!Viva Latino!

Rebrand of Viva Latino, the biggest playlist on Latin Music. The playlist is very energetic and dance is a big part of Latin music genres, so I came up with the concept of dancing letters. I also included the double inverted exclamation marks as a brand symbol, because it’s unique to the Spanish language and also works as a “frame” in communications.

This was the first Times Square billboard that I designed. I sent to my mom and she was very proud of me:

TV Ad that was aired during the Latin Grammy Awards:

The Verge wrote about it. 


Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design lead: Felipe Rocha
Creative Team: Heather Brodie, Cecilia Azcarate

Extended Team:
Rocio Guerrero, Lauren Somolon, Christian Navarro, Belinda Lopez, Cynthia Angel, Derek Wright, Zach Pentel, Nathan Doiev, Daniel Oakley, Josh Greenberg, Jeong Park

Film Director:
Bridget Savage Cole