Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.


RISE is Spotify’s artist development program that supports up-and-comers across genres and gives fans a glimpse inside their lives. The visual identity is inspired by film negatives – showing case artists that are emerging and in development. 

So far Spotify already launched two seasons of the program using this identity. The first one with Jorja Smith, Karol G, Rex Orange County and Lanco, while the second one had King Princess, Joji, and Lil Baby.  


Global Executive Creative Director: Alex Bodman
Group Creative Director: Mark Pytlik
Gobal Brand Design Director: Rasmus Wangelin
Design lead and Photography direction: Felipe Rocha, Martin Berggren
Motion and design: Rainy Fu

Extended Team:
Jackie Santos, Alexandra Tanguay, Belinda Lopez, Angela Gonzalez, Gabby Kreutter, Jenna Allchin, Ryan Lassi, Zainab Hasnain

Driely S.
Eric Chakeen
Kayla Reefer

Yours Truly