RISE

RISE is Spotify’s artist development program that supports up-and-comers across genres and gives fans a glimpse inside their lives. The visual identity is inspired by film negatives – showing case artists that are emerging and in development. 

So far Spotify already launched two seasons of the program using this identity. The first one with Jorja Smith, Karol G, Rex Orange County and Lanco, while the second one had King Princess, Joji, and Lil Baby.  





Credits

Global Executive Creative Director: Alex Bodman
Group Creative Director: Mark Pytlik
Gobal Brand Design Director: Rasmus Wangelin
Design lead and Photography direction: Felipe Rocha, Martin Berggren
Motion and design: Rainy Fu

Extended Team:
Jackie Santos, Alexandra Tanguay, Belinda Lopez, Angela Gonzalez, Gabby Kreutter, Jenna Allchin, Ryan Lassi, Zainab Hasnain

Photographers:
Driely S.
Eric Chakeen
Kayla Reefer

Video:
Yours Truly

Mark