Felipe Rocha, hi@feliperocha.work  
I’m a Brazilian designer based in New York City. Read more

  1. Electric Sky – 2019
    Creative Direction, Visual Identity,
    Art Direction, Packaging, Website

  2. Pantheon – Spotify, 2019
    Visual Identity, Art Direction, Exhibition design

  3. Emotional Landspaces –2019 
    Editorial Design

  4. Best New Artist – Spotify, 2018-2019
    Visual Identity, Event, Campaign

  5. RISE – Spotify, 2018
    Visual Identity, Art Direction

  6. YAGA – 2018
    Visual Identity, Event 

  7. Cosmic PlaylistsSpotify, 2019
    Visual Identity, Campaign, Event, Strategy

  8. Flygrl – Melissa, 2016
    Visual Identity, Art Direction, Campaign 

  9. Pride 2018 – Spotify, 2018
    Visual Identity, Campaign 

  10. SR3MM – Spotify, 2018
    Event, Campaign 

  11. Resist – New York Times Magazine, 2017
    Magazine Cover 

  12. Viva Latino – Spotify, 2017
    Visual Identity, Campaign, TV 

  13. ℓiⱴε2018
    Visual Identity, Website

  14. Pollen – Spotify, 2018
    Visual Identity, Strategy 

  15. Día de Los Muertos – Spotify, 2018
    Visual Identity, Event

  16. ColorsFabrica, 2012-2013
    Editorial Design

  17. Bonde – 2017
    Visual Identity, Event, Website 

  18. Premium – Spotify, 2019
    Visual Identity, Strategy



Spotify Pride 2018

I worked on Spotify’s design system for Pride 2018. This project was a big one. I got to work on playlist covers, a billboard for Big Freedia, posters featuring LGBTQ+ artists that were displayed in different offices around the globe, a website for a Queer Eye partnership, tshirts for the parade and a drag show invitation. I also worked closely with queer artists to create murals celebrating iconic LGBTQ+ neighborhoods.

I got really excited by the opportunity to work on something that means so much to me. I’m a bit skeptical when big corporations “support” causes like this, but I’m proud of our team and how Spotify, as a company, has a super inclusive environment and is supporting (and promoting to a broad audience) LGBTQ+ artists beyond a superficial level. 🌈

Posters throughout Spotify offices highlighted emerging artists that represent the broad spectrum and diversity within the community. 

The nicest thing ever about this project was to collaborate with LGBTQ+ artists to create murals celebrating different neighboorhods:

John Isle, in NYC

Maia Boakye, in Toronto

Virginia Zamora, in MIAMI.


Global Executive Creative Director: Alex Bodman
Gobal Brand Design Director: Rasmus Wangelin
Design lead and artist’s curation: Felipe Rocha
Creative Team: Alex Reinoso, Spencer Hansen

Extended Team:
Jackie Santos, Alexandra Tanguay, Christine Andrén, Belinda Lopez, Tara Fraser, Colette McIntyre, Davis Najdecki, Jeong Park

John Lisle
Virginia Zamora
Maia Boakye
Crystal Vielula