Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Spotify Pride 2018

I worked on Spotify’s design system for Pride 2018. This project was a big one. I got to work on playlist covers, a billboard for Big Freedia, posters featuring LGBTQ+ artists that were displayed in different offices around the globe, a website for a Queer Eye partnership, tshirts for the parade and a drag show invitation. I also worked closely with queer artists to create murals celebrating iconic LGBTQ+ neighborhoods.

I got really excited by the opportunity to work on something that means so much to me. I’m a bit skeptical when big corporations “support” causes like this, but I’m proud of our team and how Spotify, as a company, has a super inclusive environment and is supporting (and promoting to a broad audience) LGBTQ+ artists beyond a superficial level. 🌈

Posters throughout Spotify offices highlighted emerging artists that represent the broad spectrum and diversity within the community. 

The nicest thing ever about this project was to collaborate with LGBTQ+ artists to create murals celebrating different neighboorhods:

John Isle, in NYC

Maia Boakye, in Toronto

Virginia Zamora, in MIAMI.


Global Executive Creative Director: Alex Bodman
Gobal Brand Design Director: Rasmus Wangelin
Design lead and artist’s curation: Felipe Rocha
Creative Team: Alex Reinoso, Spencer Hansen

Extended Team:
Jackie Santos, Alexandra Tanguay, Christine Andrén, Belinda Lopez, Tara Fraser, Colette McIntyre, Davis Najdecki, Jeong Park

John Lisle
Virginia Zamora
Maia Boakye
Crystal Vielula