Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Spotify Premium

Over the past few months I've been collaborating with Spotify Premium's business strategists and a team of creatives to develop the new visual identity of Spotify's most important growth-driven business initiative. This has been a very exciting and complex project that I can't wait to see out in the world. Hopefully I will have lots of images to show here soon. :)