Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

New York Times – Resist

New York Times cover in response to the women's march that happened all over the world in response to Trump's inauguration. The cover displays the pink knit of the Pussy hats as an act of resistance.  Each letter was cut out of a swatch of knitted fabric and distressed, designed, fabricated and shot all in less than weeks time.

New York Times Design Director: Gail Bichler
New York Times Art Director: Matt Willey
Art Direction: Jessica Walsh
Type illustration: Felipe Rocha
Photography: Áron Filkey
Production: Molly Brunk
Fabrication: Alex Silva