Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Melissa Flygrl

Visual identity for Flygrl, Melissa’s AW '17 collection. I created the design system including logo, typography, color palette, photography direction and retail experience in collaboration with Leo Porto. The work was translated into all kinds of applications, from website, campaign and interior design, to merch, product and window displays in hundreds of stores all over the world.


Design: Leo Porto, Felipe Rocha
Creative Direction: Erika Palomino
Campaign Photography: Gil Inoue
Styling: Renata Correa
Beauty: Amanda Schon
Photoshoot Production: B+K
Case study: Mari Juliano, Leonardo Sang
Case study retouching: Khoi Pham