Melissa Flygrl

Visual identity for Flygrl, Melissa’s AW '17 collection. I created the design system including logo, typography, color palette, photography direction and retail experience in collaboration with Leo Porto. The work was translated into all kinds of applications, from website, campaign and interior design, to merch, product and window displays in hundreds of stores all over the world.


Credits

Design: Leo Porto, Felipe Rocha
Creative Direction: Erika Palomino
Campaign Photography: Gil Inoue
Styling: Renata Correa
Beauty: Amanda Schon
Photoshoot Production: B+K
Case study: Mari Juliano, Leonardo Sang
Case study retouching: Khoi Pham
Mark