Felipe Rocha is a Brazilian graphic designer and art director based in New York City.

→ Melissa Meio Fio
August 2016


→ Visual Identity and Website for Melissa Meio-Fio, a project that features the new art and design scene in São Paulo. It is a platform that pictures in real time the everyday life of contemporary artists and creators. Connecting ideas, people and places to encourage a more sensitive look at what makes São Paulo, São Paulo.

→ Credits
Art Direction and Design: Felipe Rocha
Graphic Design: Frederico Felix
Website development: Gabriel Giacomini
Photography: Vivi Bacco

Galeria Melissa scenography: Pier Ponto

Hood team: Carolina Dutra, Matheus Lee, Daniela Szwarc

→ Additional information

Typeface: F Grotesk