About me

Felipe Rocha is a Brazilian designer and founder of Porto Rocha. Previous to Porto Rocha, Felipe was a senior art director on Spotify’s global creative team in NY, where he led branding projects, campaigns and design experiences, working closely with music labels and artists including Cardi B, Jorja Smith, J Balvin, and Dua Lipa. Between 2016 and 2017 he worked as a senior designer at the prestigious design firm Sagmeister & Walsh. Prior to that, Felipe co–founded Arnold, a graphic design studio in São Paulo, and worked as Design Director at FLAGCX. In 2012 he joined Fabrica, Benetton’s creative laboratory in Treviso, Italy, as an associate art director at the iconic Colors Magazine. His clients include Spotify, Snapchat, The New York Times, Pepsico, Melissa. Felipe’s work has been featured in exhibitions in Milan, Hong Kong, New York, Seattle, Toronto, São Paulo and Rio de Janeiro.


Spotify, Nike, Apple, Airbnb, Snapchat, The New York Times Magazine, Pepsico, Olympikus, Unilever, Melissa, C&A, Natura, Benetton, Aïshti, Sagmeister & Walsh, Parlé Agro, Nubank, Cardi B, Jorja Smith, Rae Sremmurd, Juice WRLD, Jaden Smith, Gunna, Rex Orange County and more. 

Work Experience

Senior Art Director → Spotify, New York, 2017 – 2019
Senior Designer → Sagmeister & Walsh, New York, 2016 – 2017
Design Director → FLAGCX, São Paulo, 2014 – 2015
Associate Art Director → Colors Magazine, Treviso, 2012 – 2013
Co-Founder and Designer → Estúdio Arnold, São Paulo, 2012 – 2015
Graphic Designer → CUBOCC, São Paulo, 2009 – 2012
Design Intern → Unodesign, São Paulo, 2008 – 2009


Bachelor of Industrial Design
Mackenzie Presbyterian University, São Paulo, 2008 – 2012

Technical Education – Graphic Design
ETEC José Rocha Mendes, São Paulo, 2006 – 2007

Copenhagen Institute of Interaction Design
Applied Service Design Techniques, 2014

Select Awards and Affiliations

Latin American Design Awards Awards
Melissa Flygrl, Branding – Gold (2018)
Electric Sky, Branding – Silver (2018)
Bonde, Branding – Silver (2018)

The One Club, ADC
Young Ones, Jury (2018)
Young Guns, Finalist (2017, 2018)
Resist, New York Times Magazine, Magazine Cover, Merit (2017)
Colors Magazine 86, Magazine, Bronze (2014)
Colors Magazine 85, Magazine, Bronze (2013)

Brand Impact Awards
Pins won't save the world, Sagmeister & Walsh, Social Impact Award (2017)
Appy Fizz, Sagmeister & Walsh, Fast-moving consumer goods (2016)

Webby Awards
Cosmic Playlists, Spotify, Best Influencer Endorsement, Winner (2019)
Hellmann’s Whatscook, CUBOCC, Customer Service, Winner (2015)

Festival of Media Latam
Hellmann’s Whatscook, CUBOCC, Best Content Creation Award, Silver (2014)
Hellmann’s Whatscook, CUBOCC, Best Engagement Strategy, Silver (2014)

11a Brazilian Graphic Design Biennial
16 Projetos que a gente nunca vai fazer, Winner (2015)

30 under 30, Meio & Mensagem (2013)

Selected press and Interviews

“Every design project can be somehow political”: Felipe Rocha on his multifaceted portfolio (It’s Nice That)

May 23, 2019

Inside the World of a Spotify Brand Designer (AIGA Eye on Design)

May 13, 2019

Electric Sky by Felipe Rocha and Leo Porto (Under Consideration)

December 21, 2018

Um Bonde chamado Design (Live – in Portuguese)
November 6, 2018

Felipe Rocha (File Magazine)
April 13, 2018

Interview with Felipe Rocha and Leo Porto (The Brand Identity)
February 15, 2018

Typographic Design: Form and Communication  – 7th Edition

Featuring Resist – New York Times Magazine cover, designed at Sagmeister & Walsh
Feb 13, 2018

Graphic Design Solutions

Featuring Appy Fizz identity, designed at Sagmeister & Walsh
Feb 8, 2018

Felipe Rocha: Melissa Flygrl (North East)

August 29, 2017

How to Organize a Brazilian Design Festival with Felipe Rocha (Working not Working)

July 17, 2017

Felipe Rocha (Arcademi)
July 11, 2017

Episódio 04 (Diagrama - Podcast in Portuguese)
June 26, 2017

Bonde festival identity, by Leo Porto and Felipe Rocha (Design Week)

June 26, 2017

Sagmeister & Walsh animates Appy Fizz campaign with colorful carbonated bubbles (Design Boom)

June 02, 2016

Bonde (Brutalist websites)
May 26, 2017

Como Nasceu o Bonde (Idea Fixa, in Portuguese)
May 24, 2017

Sagmeister & Walsh Spheres Sparkle For Juice Drink (GD USA)

May 15, 2016

Bonde (BRGB)
May 10, 2017

étapes: 219: Design graphique & Culture visuelle

May 1, 2014

Former Colors associate art director Felipe Rocha is on the move (It’s Nice That)
September 18, 2013

Page Unlimited: Innovations in Layout Design

March 20, 2012


The Hallmark Symposium Lecture Series
University of Kansas, Kansas
April 12, 2019

Ueno NY Chatty Hour
Ueno, New York
February 21, 2019

Encontrão Design Ativista
Escola Britânica de Artes Criativas, São Paulo
December 15, 2018

Guest Lecture - SVA MFA Design
School of Visual Arts, New York
November 29, 2018

Design Clinics
FJORD, São Paulo
May 18, 2018

Bonde – Brazilian Design Conference
Genius, Brooklyn
July 22, 2017

Salazz ao vivo
September 15, 2016

Criativos Dissonantes
RV Galeria, Salvador
November 19, 2013

Pinapipa – Projetos de Garagem
Cine Jóia, São Paulo
April 01, 2012


Vitrine Platotipos
Platô, São Paulo
December 11, 2018 – January 11, 2019 

Sagmeister & Walsh: A Retrospective
Design Museum Holon, Israel
June 06  – October 20, 2018

Hello Poster Show + Microsoft
Gay City Seattle’s LGBTQ Center, Washington
June 2018

New York Times Magazine Type: 2015 – Present

Type Directors Club, New York
June 01 – September 07, 2017

11th Brazilian Graphic Design Biennial
Espaço Ação da Cidadania, Rio de Janeiro
October 31 – November 5, 2015

Unofficial Report
Milan Design Week, Milan
April, 2014

Mobile Musem No. 7 Authentic
ilivetomorrow, Hong Kong
February 7 – February 26, 2013

JÁÉ, Mesa & Cadeira + Nike Sportswear
Cartel 011, São Paulo
December, 2012