Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Emotional Landscapes

Book design for Emotional Landscapes, a collection of photographs of plants, gardens and designs of Brazilian landscape architect Roberto Burle Marx. You can buy it here.


Design: Felipe Rocha, Leo Porto
Photography: Jonás Romo
Edit: Felipe Rocha, Leo Porto and Jonás Romo
Illustrations: Jon Koko, Guillermo Santoma, Gabriel Ebensperger, Alexander Medel, Ana Montiel and Elliott Arndt.

With contributions (English and Portuguese) by Evangelos Kotsioris, Marcel Steiner, Victor M. Rico Espínola, Daniel Rauchwerger, Pedro Ribeiro, Antonio Cobo and Sergio Rebelo.