Felipe Rocha, hi@feliperocha.work  
I’m a Brazilian designer based in New York City. Read more

  1. Electric Sky – 2019
    Creative Direction, Visual Identity,
    Art Direction, Packaging, Website

  2. Pantheon – Spotify, 2019
    Visual Identity, Art Direction, Exhibition design

  3. Emotional Landspaces –2019 
    Editorial Design

  4. Best New Artist – Spotify, 2018-2019
    Visual Identity, Event, Campaign

  5. RISE – Spotify, 2018
    Visual Identity, Art Direction

  6. YAGA – 2018
    Visual Identity, Event 

  7. Cosmic PlaylistsSpotify, 2019
    Visual Identity, Campaign, Event, Strategy

  8. Flygrl – Melissa, 2016
    Visual Identity, Art Direction, Campaign 

  9. Pride 2018 – Spotify, 2018
    Visual Identity, Campaign 

  10. SR3MM – Spotify, 2018
    Event, Campaign 

  11. Resist – New York Times Magazine, 2017
    Magazine Cover 

  12. Viva Latino – Spotify, 2017
    Visual Identity, Campaign, TV 

  13. ℓiⱴε2018
    Visual Identity, Website

  14. Pollen – Spotify, 2018
    Visual Identity, Strategy 

  15. Día de Los Muertos – Spotify, 2018
    Visual Identity, Event

  16. ColorsFabrica, 2012-2013
    Editorial Design

  17. Bonde – 2017
    Visual Identity, Event, Website 

  18. Premium – Spotify, 2019
    Visual Identity, Strategy



Electric Sky

Creative direction, visual identity, packaging design and website for Electric Sky, a new casual wine brand from LA that is challenging wine conventions because good wine shouldn’t be boring.

Electric Sky is present not only by promoting its products, but translating its essense in different ways. It can be a photo, a video, an illustration, a playlist, a poem, a meme. Here are some artwork examples created by different visual artists we collaborated with:


Creative Direction and Design: Felipe Rocha, Leo Porto
Brand strategy: Aurora 3
Tone of Voice: Eric Schwartau
3D Art and Motion Design: Pedro Veneziano
Photography: Luca Venter 
Website development: Cursor Studio
Video edit: Daniel Levenhagem

KangHee Kim, Paul Windle, Ben Sanders, Niege Borges, Zak Tebbal, Kenesha Sneed, Chrissie Abbott and Glenda Lissette