Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Día de Los Muertos

Día de Los Muertos (Dead of the Death) is an important Mexican holiday in which families remember and honor their deceased loved ones. Spotify hosted an event in celebration of the iconic Mexican musicians who have passed. I took inspiration from Papel Picado, an element that is already part of the holiday's visual landscape to design the activation.

The iniciative also held an activation at the 19th annual Día de los Muertos Festival for fans could come celebrate and remember singer, songwriter and actress Jenni Rivera.

Plus special billboards that glow in the dark at night:


Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Shannon Ross, Kenia Sarmiento, Alex Reinoso

Extended Team:
Alexandra Tanguay, Belinda Lopez, Lauren Solomon, Cynthia Angel, Colette McIntyre, Nathan Doiev

Papel Picado illustrations:
Estúdio Barca (Gabriela Namie and Jun Ioneda)