Felipe Rocha
hi@feliperocha.work  

I’m a Brazilian designer based in New York City. Read more


  1. Electric Sky – 2019
    Creative Direction, Visual Identity,
    Art Direction, Packaging, Website

  2. Pantheon – Spotify, 2019
    Visual Identity, Art Direction, Exhibition design

  3. Emotional Landspaces –2019 
    Editorial Design

  4. Best New Artist – Spotify, 2018-2019
    Visual Identity, Event, Campaign
     

  5. RISE – Spotify, 2018
    Visual Identity, Art Direction

  6. YAGA – 2018
    Visual Identity, Event 

  7. Cosmic PlaylistsSpotify, 2019
    Visual Identity, Campaign, Event, Strategy

  8. Flygrl – Melissa, 2016
    Visual Identity, Art Direction, Campaign 

  9. Pride 2018 – Spotify, 2018
    Visual Identity, Campaign 

  10. SR3MM – Spotify, 2018
    Event, Campaign 

  11. Resist – New York Times Magazine, 2017
    Magazine Cover 

  12. Viva Latino – Spotify, 2017
    Visual Identity, Campaign, TV 

  13. ℓiⱴε2018
    Visual Identity, Website

  14. Pollen – Spotify, 2018
    Visual Identity, Strategy 

  15. Día de Los Muertos – Spotify, 2018
    Visual Identity, Event

  16. ColorsFabrica, 2012-2013
    Editorial Design

  17. Bonde – 2017
    Visual Identity, Event, Website 

  18. Premium – Spotify, 2019
    Visual Identity, Strategy


Mark

IG

 
Cosmic Playlists

Astrology is a global cultural phenomena that has taken over the internet. It helps us make sense of the crazy times we live in as more and more people use horoscope readings as a way to reflect and find direction in their lives.  We believe music can provide that same effect, and that’s why Spotify is working with astrologer Chani Nicholas on Cosmic Playlists.

We created 12 new playlists, one for every star sign. Where the playlist description is now your horoscope, written by Chani. And the songs are curated by what the stars say you need to hear.



We also collaborate with artist Rachel Howe, this is her version of the Solar Man:



This is how the playlist looks in the app:



To spread the word, we turned posters, projections, and social ads, into horoscopes.




We also had a launch party in LA, featuring Chani and Lizzo.


Forbes, Bustle and Newsweek wrote nice things about it. 

Credits

Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Alexandra Sobiecki, Rajeev Basu, Felipe Rocha
Motion and design: Rainy Fu, Josephine Tansara, April Pascua

Extended Team:
Alexandra Tanguay, Belinda Lopez, Lauren Solomon, Andon Espeseth, Christy Motch, Natalie Espinosa, Dayna Tran, Kate Cohen

Astrologer:
Chani Nicholas

Illustration:
Rachel Howe
Mark