Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.



felipe@portorocha.com
instagram.com/feliperocha
twitter.com/flpr
linkedin.com/in/flprocha
Mark
 
Cosmic Playlists

Astrology is a global cultural phenomena that has taken over the internet. It helps us make sense of the crazy times we live in as more and more people use horoscope readings as a way to reflect and find direction in their lives.  We believe music can provide that same effect, and that’s why Spotify is working with astrologer Chani Nicholas on Cosmic Playlists.

We created 12 new playlists, one for every star sign. Where the playlist description is now your horoscope, written by Chani. And the songs are curated by what the stars say you need to hear.



We also collaborate with artist Rachel Howe, this is her version of the Solar Man:



This is how the playlist looks in the app:



To spread the word, we turned posters, projections, and social ads, into horoscopes.




We also had a launch party in LA, featuring Chani and Lizzo.


Forbes, Bustle and Newsweek wrote nice things about it. 

Credits

Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Alexandra Sobiecki, Rajeev Basu, Felipe Rocha
Motion and design: Rainy Fu, Josephine Tansara, April Pascua

Extended Team:
Alexandra Tanguay, Belinda Lopez, Lauren Solomon, Andon Espeseth, Christy Motch, Natalie Espinosa, Dayna Tran, Kate Cohen

Astrologer:
Chani Nicholas

Illustration:
Rachel Howe
Mark