Felipe Rocha, 
hi@feliperocha.work  

I’m a Brazilian designer based in New York City. Read more


  1. Electric Sky – 2019
    Creative Direction, Visual Identity,
    Art Direction, Packaging, Website

  2. Pantheon – Spotify, 2019
    Visual Identity, Art Direction, Exhibition design

  3. Emotional Landspaces –2019 
    Editorial Design

  4. Best New Artist – Spotify, 2018-2019
    Visual Identity, Event, Campaign     

  5. RISE – Spotify, 2018
    Visual Identity, Art Direction

  6. YAGA – 2018
    Visual Identity, Event 

  7. Cosmic Playlists – Spotify, 2019
    Visual Identity, Campaign, Event, Strategy

  8. Flygrl – Melissa, 2016
    Visual Identity, Art Direction, Campaign 

  9. Pride 2018 – Spotify, 2018
    Visual Identity, Campaign 

  10. SR3MM – Spotify, 2018
    Event, Campaign 

  11. Resist – New York Times Magazine, 2017
    Magazine Cover 

  12. Viva Latino – Spotify, 2017
    Visual Identity, Campaign, TV 

  13. ℓiⱴε – 2018
    Visual Identity, Website

  14. Pollen – Spotify, 2018
    Visual Identity, Strategy 

  15. Día de Los Muertos – Spotify, 2018
    Visual Identity, Event

  16. Colors – Fabrica, 2012-2013
    Editorial Design

  17. Bonde – 2017
    Visual Identity, Event, Website 

  18. Premium – Spotify, 2019
    Visual Identity, Strategy
Mark

IG
Best New Artist

Since 2017 Spotify celebrates the Grammys Best New Artist nominees. In 2018 I worked on a visual identity for this initiative which included a Madison Square Garden billboard takeover and an event in LA.






In 2019, I was briefed to work on the same project and we decided to keep the previous design identity, but with a new color. 









Instead of one single Out-of-home takeover, our approach was to congratulate the nominees in their hometown:



Billboard described Spotify as the one breakout star of the night.

Credits:

2018
Global Executive Creative Director: Alex Bodman
Gobal Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Heather Brodie, Cecilia Azcarate
Motion and design: Rainy Fu

Extended Team:
Jackie Santos, Alexandra Tanguay, Marian Dicus, Amanda Butler, Belinda Lopez, Angela Gonzalez, Cynthia Angel, Daniel Oakley, Josh Greenberg, Chris Monk,  

Event company:
Trevanna Entertainment

Video Editor:
Maxime Quoilin

2019
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Shannon Ross, Kenia Sarmiento
Motion and design: Rainy Fu

Extended Team:
Alexandra Tanguay, Marian Dicus, Amanda Butler, Belinda Lopez, Angela Gonzalez, Daniel Oakley, Kenzie Tankersley, Whitney-Gayle Benta, Ashley Graver, Teal Kratky, Aaron Melaragno

Event company:
Trevanna Entertainment

Motion Design:
Hornet
Mark