Felipe Rocha, founder and creative director at PORTO ROCHA

I’m a Brazilian designer and creative director based in New York. I began my career in 2008 and have since worked across different realms of design including branding, experiential, editorial, digital and advertising. I have created culturally driven work for global brands such as Snapchat, Airbnb and most recently Spotify, where I led the design of new brand initiatives and major artist collaborations. My past experiences also include working as Senior Designer at Sagmeister & Walsh; co-founding Arnold, a graphic design studio in São Paulo; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where I worked on the iconic COLORS Magazine.

Best New Artist

Since 2017 Spotify celebrates the Grammys Best New Artist nominees. In 2018 I worked on a visual identity for this initiative which included a Madison Square Garden billboard takeover and an event in LA.






In 2019, I was briefed to work on the same project and we decided to keep the previous design identity, but with a new color. 









Instead of one single Out-of-home takeover, our approach was to congratulate the nominees in their hometown:



Billboard described Spotify as the one breakout star of the night.

Credits:

2018

Global Executive Creative Director: Alex Bodman
Gobal Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Heather Brodie, Cecilia Azcarate
Motion and design: Rainy Fu

Extended Team:
Jackie Santos, Alexandra Tanguay, Marian Dicus, Amanda Butler, Belinda Lopez, Angela Gonzalez, Cynthia Angel, Daniel Oakley, Josh Greenberg, Chris Monk,  

Event company:
Trevanna Entertainment

Video Editor:
Maxime Quoilin

2019

Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Design Lead: Felipe Rocha
Creative Team: Shannon Ross, Kenia Sarmiento
Motion and design: Rainy Fu

Extended Team:
Alexandra Tanguay, Marian Dicus, Amanda Butler, Belinda Lopez, Angela Gonzalez, Daniel Oakley, Kenzie Tankersley, Whitney-Gayle Benta, Ashley Graver, Teal Kratky, Aaron Melaragno

Event company:
Trevanna Entertainment

Motion Design:
Hornet