→ Appy Fizz
→ Appy Fizz
→ Appy Fizz is a sparkling apple juice drink available in India. It’s produced by Parlé Agro, the largest Indian food and beverage company. The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel.
This project was featured all over India, specifically targeted in main markets like Mumbai and Delhi. Appy Fizz is advertised through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.
→ Credits:Work done at Sagmeister & Walsh
Creative and Art Direction: Jessica Walsh, Stefan SagmeisterLead Design: Felipe Rocha
Graphic Design: Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu
Animation: Daniel Brokstad, Esteban Diácono, Karan Singh, Pedro Veneziano, Zipeng Zhu
3D Art: Esteban Diácono, Pablo Alfieri, Pedro Veneziano
Photography: Leda & St. Jacques
Retouching: Lutz + Schmitt
Website development: Nicholas Pyle