→ The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé's 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked Sagmeister & Walsh to conceptualize and design a campaign around the intersection of fashion and art, while also highlighting its location by the sea side.
Work done at Sagmeister & Walsh
Art Direction: Jessica Walsh
Design lead: Felipe Rocha
Graphic Design and animation: Fumi Omori
Photography and Set Design: Áron Filkey and Mate Moro
Retouching: Daniel Plateado
Production: Molly Brunk