Felipe Rocha is a Brazilian graphic designer and art director based in New York City. 

His practice crosses different disciplines, from design systems at a global scale to website design and magazine covers. He believes good design can be done in every field, whether it’s culture, arts, technology, commerce or politics. He's particularly interested in opportunities where he can use design as a tool to talk about things he cares about, such as diversity, immigration, gender and lgbtq+ rights.

Felipe currently works as a senior art director at Spotify NYC. Between 2016 and 2017 he worked as a senior designer at Sagmeister & Walsh. Prior to that, Felipe co–founded Arnold, a Graphic Design studio in Sao Paulo, and worked as Design Director at FLAGCX. In 2012 he was asked to join Fabrica, Benetton’s creative laboratory in Treviso, Italy, as an Associate Art Director at the iconic Colors Magazine. His clients include Spotify, Snapchat, The New York Times Magazine, Pepsico, Unilever, Melissa, Benetton and Aïshti. Felipe's work has been featured in exhibitions in Milan, Hong Kong, New York, Seattle, Toronto, São Paulo and Rio de Janeiro. In July 2017 he co–founded and organized Bonde, the first Brazilian Design Conference in New York City.

Work Experience

→ Senior Art Director 
Spotify, New York, 2017 – 2018

→ Senior Designer
Sagmeister & Walsh, New York, 2016 – 2017

→ Design Director
FLAGCX, São Paulo, 2014 – 2015

→ Associate Art Director
Colors Magazine, Treviso, 2012 – 2013

→ Co-Founder and Designer
Estúdio Arnold, São Paulo, 2012 – 2015

→ Graphic Designer
CUBOCC, São Paulo, 2009 – 2012

→ Design Intern
Unodesign, São Paulo, 2008 – 2009


→ Bachelor of Industrial Design
Mackenzie Presbyterian University
São Paulo, 2008 – 2012

→ Technical Education – Graphic Design
ETEC José Rocha Mendes, 
São Paulo, 2006 – 2007


→ Mesa & Cadeira + Papel & Caneta
New York City, 2016

→ Copenhagen Institute of Interaction Design
Summer School – Service Design Techniques
Copenhagen, 2014

→ Technology Will Save Us
Culture Shift: Gambiarra Tech
Rio de Janeiro, 2014

→ After School Club 
Marc Kremers
Offenbach, 2013

→ Martino Gamper – Fabrica
Design The Other Self
Treviso, 2013

→ Mesa & Cadeira
Andy Cameron – Second Screen
São Paulo, 2011


→ It's Nice That
→ Étapes
→ Fast Company
→ Under Consideration
→ Design Boom
→ Advertising Week
→ Print Magazine
→ Site Inspire
→ BP&O
→ Arcademi
→ Design Week
→ The Brand Identity

Awards & Nominations

→ Art Directors Club
→ Webby Awards
→ Brand Impact Awards
→ The One Club
→ El Ojo Iberoamerica
→ Magazine Awards – Magpile
→ Brazilian Graphic Design Biennial