Felipe Rocha is a Brazilian graphic designer and art director based in New York City. 


Between 2012 and 2013 I worked at Colors Magazine as Associate Art Director. I had the chance to collaborate with three issues:

→ Cover for Colors Magazine #85 — Apocalypse
June 2012



Colors #84 is a guide to the end of the world. The cover/poster is a reinterpretation of the Maya Calendar based on natural disasters and relevant topics about apocalypse. 

The biggest challenge was to combine five different languages in the same composition and keep harmony.

On the back poster, there is a kit of objects that everyone needs to have in order to survive, from slingshot rifles to a cigarette butt.  

→ Credits 

Creative Direction: Patrick Waterhouse

Design: Felipe Rocha
Illustration: Fanqiao Wang
Photography: James Mollison

 

→ Additional information

Typeface: Linotype Plantin, LL Brown, Hiragino Sans Gb W6, Sand Km

Format: 22.60 x 36.22 in

5-color printing



→Cover for Colors Magazine #86 — Going to Market
October 2012


→ Colors #85 is a magazine about stock markets, fruit markets, supermarkets and everything around the market idea. The concept of the cover is to show the network that exists between different products and environments. Each connection has a meaning behind. A pig, a plastic duck, a one dollar bill, a bible, a pipe and so on. Everything is connected somehow.


→ Credits

Creative Direction: Patrick Waterhouse

Design: Felipe Rocha, Tim Wan
Illustration: Fanqiao Wang


→ Additional information

Typeface: Linotype Plantin

Paper: Storaenso Performa White

5-color printing

→Cover for Colors Magazine #86 — Making the News
March 2013


→The topic of Colors #86 is the backstage of journalism. It talks about repetition, censorship, social media, citizen journalism and so on. The idea of the cover is to show all these subjects through a “news machine”, combining old and new media. After the cover, a real "news machine" was created to promote the magazine. It churns tweets through different media filters and turn them into print, simulating the contemporary 24-hour news cycle. The installation was presented at the International Journalism Festival in Perugia.

→ Credits

Creative Direction: Patrick Waterhouse

Design: Felipe Rocha, Tim Wan

3d Art: Moisés Gomes


→ Additional information

Typeface: Grafik

Paper: Storaenso Performa White

5-color printing