Felipe Rocha is a Brazilian graphic designer and art director based in New York City.


→ Appy Fizz
May 2016 




→ Appy Fizz is a sparkling apple juice drink available in India. It’s produced by Parlé Agro, the largest Indian food and beverage company. The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. 

This project was featured all over India, specifically targeted in main markets like Mumbai and Delhi. Appy Fizz is advertised through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.

→ Credits:

Work done at Sagmeister & Walsh

Creative and Art Direction: Jessica Walsh, Stefan Sagmeister

Lead Design: Felipe Rocha
Graphic Design: Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu
Animation: Daniel Brokstad, Esteban Diácono, Karan Singh, Pedro Veneziano, Zipeng Zhu
3D Art: Esteban Diácono, Pablo Alfieri, Pedro Veneziano
Photography: Leda & St. Jacques
Retouching: Lutz + Schmitt
Website development: Nicholas Pyle

→ Additional information

Typeface: Druk Heavy