Felipe Rocha is a Brazilian graphic designer and art director based in New York City. 


→ Aïshti by the Sea
October 2016







→ The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé's 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked Sagmeister & Walsh to conceptualize and design a campaign around the intersection of fashion and art, while also highlighting its location by the sea side. 


→ Credits:

Work done at Sagmeister & Walsh
Art Direction: Jessica Walsh

Design lead: Felipe Rocha

Graphic Design and animation: Fumi Omori

Photography and Set Design: Áron Filkey and Mate Moro
Retouching: Daniel Plateado
Production: Molly Brunk 


→ Additional information

Typeface: Basis